Gemma Cocker @ Dance Music 101

Gemma Cocker is the founder and CEO of TAP, a cutting edge company that delivers event technology solutions including tracking technology, which can streamline production, decrease operations requirements, and provide key points of data to improve the overall event experience.

- Life: when was the moment you figured out that Dance Music was meant to you?

Both music and dance have been such a big part of my life and environment since I was a child. When that happens from such a young age, it makes sense that it becomes an important part of your life as a “grown up” too ;)

- Laugh: when was the last time you had real fun?

Yesterday! My friend got a new puppy - so fun and funny! :)

- Love: name the one thing you love more than anything – and why is that?

An individual’s true spirit. I say that because a person’s true spirit generally only shows itself when that person is in alignment with their own right path - whatever that might be! When that happens, it doesn’t matter who the person is in relation to you, where they’re from, or what it is they’re doing - their spirit can’t help but rub off on you and it’s an absolute joy and inspiration to be around.

- Past: name a significant moment in your career in Dance Music – and why is that?

I would consider myself to be more across the wider Events industry as opposed to Dance Music alone, but building my company TAP is obviously a significant moment - and every day we continue to build!

- Present: what do you think that is trending today in music, clubs and festivals?

I think that people are starting to realize that the culture of music and clubs and festivals doesn’t have to end once the event is over. I think we’re going to see more and more event brands allowing their attendees to continue to live and breathe their event culture day to day.

- Future: where is industry heading in the years to come?

I believe the industry is ready for some innovation and technology is a great example of how we can leverage a different channel to enjoy and communicate through Dance Music. One thing for sure is that the culture of Dance Music is here to stay!