segunda-feira, 5 de dezembro de 2016

Nick Stevenson @ Dance Music 101

Nick Stevenson is Mixmag's Managing Director. He has overseen the growth of the world's biggest dance music media brand from a UK print magazine to a global network of digital, video and events offices that speaks to 5m dance music fans every week.

Life: when was the moment you figured out that Dance Music was meant for you?
Sneaking into a club in Dorset with a fake ID aged 15. I heard Underworld 'Born Slippy' on a packed dance-floor and have never looked back. That was over 20 years ago.

Laugh: when was the last time you had real fun?
New Year’s Eve was a few days ago and I ended up in some old boozer in Hoxton at a party called 'No Dickheads Allowed'. I'm just glad I got in! The DJs were playing silly stuff all night, from UKG to DJ Jean, so it was more of a laugh than some black T-shirted, heads-down, techno affair.

Love: name the one thing you love more than anything – and why is that?
Working at Mixmag is the thing I love more than anything. Every day we find new music, new events and inspire people globally to do the same. We have an incredible team, not just in our London office where Im based, but around the world. I'm very privileged to wake up every morning and do something I love, with inspiring people in an industry built on passion and excitement.

Past: name a significant moment in your career in Dance Music – and why is that?

I'd say getting an entire stag-do from Portsmouth into Beghain was a career high! Joking aside, I think opening our new offices in China and Korea have been real highlights for me - they are both such exciting territories - the relationships we've created and our teams in these countries will go on to inspire millions more people into discovering new music, starting their own events and getting more people onto dance floors around the world.

Present: what do you think that is trending today in music, clubs and festivals?
Music trends for 2017 are likely to be dependent on how social platforms continue to develop their own music policies and how innovations like Sonalytics (the ability to analyze music at a microscopic level, to gain fingerprints of individual sounds and stems) will be utilized.

Club trends - on a personal level I can't wait to see what happens in Ibiza this summer with the old Space venue, now Hi, and the new Space venue, formerly Privilege. Back home the reopening of Fabric is going to be a biggie.


Festival trends - the ticket touting laws could change festivals positively. I also hope to see a growth in festivals being given the power to allow drug testing as we saw twice in the UK last year. The charity The Loop is making huge strides into making drug taking safer in this respect - something that all areas of entertainment, not just dance music, should be supporting.

Future: where is industry heading in the years to come?
I'd like to see less demonizing of club culture and an acceptance of dance music as a cultural and social force for good. There are still reactionary, archaic governments in place using us as a scapegoat - just look at Argentina to see an entire country now afraid to put on big scale dance events.
That must and will change in 2017.  

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