Danny Whittle @ Dance Music 101

Danny Whittle is a founding partner - along with Pete Tong and Ben Turner - of IMS, the annual International Music Summit business conference and will continue to be actively involved in IMS going forward. Whittle also served for over twelve years as the “brand director” of Pacha. Under him, Pacha experienced exponential growth and became one of the leading lights of the worldwide electronic music movement and incubator for the careers of some of the biggest stars of the international EDM galaxy.

- Life: when was the moment you figured out that Dance Music was meant to you?
Probably when I was around 15 years old, I was massively into Motown and Jass Funk, so I have just grown up with dance music and watched it morph into electronica.

- Laugh: when was the last time you had real fun?
Space closing this summer was just epic for me, it really reminded me of what space was about: great music and people with genuine smiles and having fun. It's so amazing being in a club where you feel you know everyone.

- Love: name the one thing you love more than anything – and why is that?
My wife and son… Family

- Past: name a significant moment in your career in Dance Music – and why is that?
When I put on the millennium event on Bondi Beach Australia for 20,000 people with Carl Cox. Because I will only experience one millennium and that was an amazing way to do it, up to that point the New Year’s Eve events on Bondi only had 800 people so 20,000 was pretty spectacular.

- Present: what do you think that is trending today in music, clubs and festivals?
I really love the crossover between live and electronic sound like The XX and London Grammar.

- Future: where is industry heading in the years to come?
It will keep moving forward because one thing is for sure: since the beginning of time to the end of time, people will always want to dance.