Travis Rogers @ Dance Music 101

Travis Rogers is a nightlife visionary in the Miami scene, with over 10 years in the business curating the best events in the underground dance music industry South Florida has to offer. Launching his nightlife career back in 2007 at the notorious after-hours Club Space, Travis managed artist relations and marketing and quickly found himself immersed in a lifestyle he is truly passionate about. This lead to additional opportunities with working alongside the Surfcomber Pool Parties, which he still proudly stands beside to this day. In 2013, Travis found himself with the position as talent buyer for STEAM Nightclub, which in 2014, lead him to the esteemed position at newly launched Heart Nightclub as talent buyer and marketing coordinator. The last 3 years at Heart has been a successful ride, with DJ Magazine naming Heart Nightclub “Best Venue [South]” for their 2017 Best of North America Awards. Additionally, Travis launched his own promotions company “Humans Alike” in 2014, with a few industry heads to curate the best parties in town, and are know as “Like-minded individuals who are passionate about music and curating parties…” The best is yet to come, and Travis will continuously push the underground scene forward, until the last dance. 

- Life: when was the moment you figured out that Dance Music was meant to you?

In the late 90s I stumbled upon a trance compilation CD I found at a music store and immediately realized this was very different than the music we were used to. I dug into it more and kept buying whatever I could find at stores locally, which wasn’t much. Once the internet became readily available, I was able to discover more! I fell in love with old school progressive house, house music and I was listening to a lot of Chicago house believe it or not. I went to Club Space for the first time as a customer in 2003 and Oscar G was playing which changed everything for me musically. I really dug into tribal house and tech house at the time. Now-a-days I listen to all types of electronic music but to be honest when I’m not in a club I’m listening to a lot of 60s/70s rock, 90s hip-hop and various other genres.

- Laugh: when was the last time you had real fun?

Honestly I try to have fun as much as possible at my own events though it’s hard, since I do have to run around a lot. Since we are an after-hours club it’s much easier for me to enjoy the event since the DJ’s play longer than normal sets and I can sit back and enjoy it. I think I have the most fun when I travel to events though, since they’re not mine I can really enjoy them without people needing me. BPM and Ibiza are always my favorites.

 - Love: name the one thing you love more than anything – and why is that?

I truly love putting on a good event when everything goes perfect. Nothing more satisfying than hearing all the compliments, seeing positive feedback on social media and even sometimes people coming up and saying it was the best event they’ve ever been to. Also to mention, if I wasn’t doing events and my weekends were free, my other passion has always been racing both cars and motorcycles. I really miss doing that.

- Past: name a significant moment in your career in Dance Music – and why is that?

Opening Heart Nightclub was a huge moment for me and my Humans Alike team. Starting a venue from day-zero and really curating it into what it is today and especially in the short period we have, has been quite rewarding and a honor. I’m really excited to see Heart’s future.

- Present: what do you thing that is trending today in music, clubs and festivals?

Social media - “lol”.

- Future: where is industry heading in the years to come?

That’s the mystery question. Major cities all over the world seem to be fighting gentrification, which doesn’t seem to be a fan of nightclubs or rave scene. I’m curious if it will survive in big cities and if it doesn’t where it will end up.

Follow Heart Nightclub

https://www.facebook.com/heartnightclub

Follow Humans Alike

https://www.facebook.com/Humansalikeofc

Christian Salas @ Dance Music 101

Christian Salas is the current Latin America marketing coordinator for British music equipment manufacturer Novation. He has a background in studio production as an engineer and producer, and has worked with artist of all genres from blues rock to electronic music.

Life: when was the moment you figured out that Dance Music was meant for you?
It’s hard to pinpoint an exact moment, but I have to say that 1997 was pretty influential. I was really young in 97 but that’s the year that Homework and The Fat of the Land came out by Daft Punk and The Prodigy which were my introduction to electronic based music. Later on in my teenage years a friend introduced me to industrial bands like Ministry and Skinny Puppy (game changers for me).

Laugh: when was the last time you had real fun?

I always have fun experiencing live music or live sequencing. A co-worker took me to see GRiZ and I was very skeptical that I would enjoy the show but I ended up having a blast. I danced like a dummy all night and left with the biggest smile on my face.

Love: name the one thing you love more than anything – and why is that?
Family. That includes my closest friends who are there through thick and thin. You know who you are, thank you.

Past: name a significant moment in your career in Dance Music – and why is that?

The most recent significant moment was the last event we held in São Paulo back in June. Novation teamed up with the LAUD agency to put on a workshop and live experience. It was great to hear how appreciative the workshop attendees where and seeing L_cio jam on the Novation Circuit to a warehouse full of people dancing.

Present: what do you think is trending today in music, clubs and festivals?
Festivals are popping up everywhere! Tons of the them every weekend. Don’t forget about the smaller guys who are playing small clubs who are probably playing much more interesting music.

Future: where is industry heading in the years to come?

Not sure, everything happens in cycles so you’ll see certain genres come back into popularity. The market is bit oversaturated at the moment so hopefully we’ll see some unique producers come out and do something a little different and exciting to stand out from the crowd.

Francois Lebaron @ Dance Music 101

Francois Lebaron is the co-founder and partner of the AIM Montreal Electronic Music Festival in Canada.

- Life: when was the moment you figured out that Dance Music was meant to you?

At 13 years old I started a mobile disco with a friend which had quite a good success. We were buying dance records almost every week, playing in weddings, school parties and private parties. I just fell in love with DJ-ing. Later on, at 16, I stopped buying dance records and started to buy techno records and that was it, I was in the loop!

- Laugh: when was the last time you had real fun?

I played at a private event a few weeks ago and ended up playing 10 hours! That was real fun!

- Love: name the one thing you love more than anything – and why is that?

My parents. They’ve always been there for me no matter what.

- Past: name a significant moment in your career in Dance Music – and why is that?

When I signed my first record deal with Warner Music Canada in 2001. This deal allowed me to put out an album with Swedish producer Håkan Lidbo as well as other releases. For me, that was huge and the beginning of a lot of other significant moments.

- Present: what do you think that is trending today in music, clubs and festivals?

Definitely festivals are trending. The ‘'Experience'' is the new word to use. But, music wise, the movement is coming back to the roots. Since music sales are no longer relevant, artists need to be real good and perform shows to get fans. It's a whole different business now.

- Future: where is industry heading in the years to come?

The upcoming path is difficult to predict but I feel that ''synergy'' is a cutting edge way to expand projects, music, partnerships and success for yourself and the industry. It feels great to collaborate, exchange ideas and strengths. 

Rebecca "Becks" Lange @ Dance Music 101

Rebecca "Becks" Lange is the founder and mastermind behind Miami's most creative event brand, PL0T Miami, that For more than 10 years, has been a major contributor to the Underground Dance Music Scene in Miami, promoting events in the city's best venues, debuting and nurturing a number of international acts in the area.

Becks Lange has also earned her very own chapter in a web-series produced by Red Bull TV titled Inspire the Night, currently in its second season, Inspire the Night is an unscripted series that explores the brilliant and rousing individuals behind some of America's greatest nightlife experiences – watch more at: https://www.youtube.com/watch?v=YVhpptDTcKE  

- Life: when was the moment you figured out that Dance Music was meant to you?

I figured out that dance music was for me, when there were no parties I wanted to go to because they were lacking elements that I saw as essential... new sounds, venues, lighting, experiences. That’s when a group of friends and I first realized that this could be for us! We had a vision and we made it and continue to make it happen through PL0T - at least we hope!

- Laugh: when was the last time you had real fun?

Every time I travel far out it becomes a dive in experience, far out meaning Asia, Australia, Burning Man places where technology is not on top of mind and I’m able to disconnect in order to absorb and get inspired by everything I see and feel. Add to that a magic chocolate and you wont stop laughing :)

However, each of our nights are really my sanctuary and after 3:00AM, once you know everything is going smooth, it’s then when the real dancing happens!

- Love: name the one think you love more than anything – and why is that?

My dogs! They show me each day lessons of love, compassion, nowness, respect and that the world is more simple than what we make it.

- Past: name a significant moment in your career in Dance Music – and why is that?

My first Art Basel Life and Death event. Was a huge milestone to be able to host such a respectable label. The trust put on you to deliver a successful event by the agents, managers and artists is a huge weight to carry.

- Present: what do you thing that is trending today in music, clubs and festivals?

In electronic music big room sounds are trending heavy, which are sounds created 5-6 years ago by labels like Innervisions and Life and Death, but they have evolved into other sounds (the labels) and people are now getting what they were into 5 years ago... it’s part of it all. Takes time for crowds to adjust to newness.

In festivals Amsterdam has taken the lead, their world class productions and lineup curation is incredible. Diversity I would say is trending in festivals for clubs. When it comes down to big clubs, the trend is to mimic the waves that small rooms have been working on for years, bc they've seen that the big room formula is no longer as desired as it was before.

- Future: where is industry heading in the years to come?

You never know which shifts the industry might take but its all of our responsibility (party goers, promoters, press, managers, artists, etc) to take our part and shape it to the best it can ever be. I know I will continue to push the boundaries in my market for new and fresh experiences, regardless of what that might imply.

Mark Ursa @ Dance Music 101

Mark Ursa was born in Belgium and he soon caught the virus of House Music, moving to Ibiza where he started his career of DJ in the early 2000’s being the first Belgian DJ to get a residence of a party in that town. Since 2006, Mark Ursa shares his time between several cities in Brazil, Miami, Las Vegas and Ibiza, playing in major superclubs and festivals around the world.

Life: when was the moment you figured out that Dance Music was meant to you?

I think that Dance Music really took a big place in my life 20 years ago when I decided to move to Ibiza. Before that, I organized few electronics parties, but also fashion events and marketing actions for brands (Bacardi, Playboy, MTV, ...). As DJs, I was just warming up my nights. This year I organized the model contest (New Face Top Model) in Amnesia for the famous agency Elite Model. After my first season in Ibiza, I decided to devote myself totally to electronic music. The next year in Ibiza, I was already organizing my own electronic parties at Privilege Ibiza, which was the biggest club in the world at the time, and I also got a weekly residency as a DJ every Sunday.

Laugh: when was the last time you had real fun?

I had real fun when I played at a Holi festival in my city, in Belgium. I don't often to Belgium so when I come back a few days, all my friends come to see me (which 'are completely nuts hahaha) and it always ends up like the movie "The hangover", often much worse... We Belgians, we are revelers, we love life, and we don't have too many limits when we are partying!!!

Love: name the one think you love more than anything – and why is that?

There are 2 things I love more than anything... my daughter and my life. My daughter, because it's a true and pure love, it's my blood. My life because I'm happy and I do everything I love. I worked, fought and risked a lot to be happy today. I didn't always have a dream life, I went through very difficult times too. That's why my life today, my happiness, my work are more important than anything.

Past: name a significant moment in your career in Dance Music – and why is that?

I went to the army for 10 years (from my 16 till 26 years old). I was in anti-aircraft commandos in a Belgian military base in Germany. In parallel, I organized parties on weekends. It was not the life I wanted, especially at this time because there were several wars (Somalia, Rwanda, Yugoslavia, ...) where we were sent as blue berets (peacekeepers) or for the Protection and repatriation of civilians as in Zaire. So the first event of Dance music important for me was a party that I organized in a Belgian club called Studio 411 and which made me earn good money for the first time. I realized that "maybe" i can live only with my second job (who was a hobby at this time), and i decided to take the risk of leaving the army and starting a new life. This decision has changed my life.

Present: what do you thing that is trending today in music, clubs and festivals?

The music has changed in the last 2 years and comes back to what we were doing 10/15 years ago, like House, Tech House and Techno. I am even sure that Trance will also come back strong this year. It's a good change, THANKS GOD, hahaha. I think club culture is almost dead, killed by festivals. Only the quality clubs survive, and it's the same for the festivals I think. It's a pity because there is nothing warmer than a small club with good music. But unfortunately today, it's not enough for a club to have good music to survive.

Future: where is industry heading in the years to come?

This is really difficult to say because industry moves a lot and every year. The positive point is the Electronic music become also "pop" (Special thanks to David Guetta), that mean this brings a recognition of all musical styles, and a bigger audience of fans, and by the consequences, it brings also budgets and a lot of opportunities. Dance Music will grow up much more I think.

Mia Lucci @ Dance Music 101

Mia Lucci is a DJ, producer, host to her own radio show on Ibiza Global Radio for 3 years running and partner in Berlin based record label Kindisch. Mia has established herself at the forefront of the modern house and techno movement with a career spanning over 10 years behind the decks and 6 years in the studio, she has become a staple in the international house and techno scene.

Life: when was the moment you figured out that Dance Music was meant to you?

There wasn’t really a defining moment.  It was more a collection of moments that created the close affinity I now have with dance music. From what I've seen in life we're all a product of our environment and that includes developing a quality like passion. I began DJing when I had to pay my way through university but that led to me taking more interest in music, finding new records, travelling to Ibiza, starting a record label, giving up my profession as a Child & Family Psychologist and ultimately focusing full time in the industry. All of these experiences built my passion for Dance Music.

Laugh: when was the last time you had real fun?

Do you want me to tell you how it's a mission of mine to  make everyday fun or if are you looking for details about my last 2-day party bender? Both require a little more time then what we have here but I can tell you about them in person one day :)

Love: name the one think you love more than anything, and why is that?

I love "love". Mushy but true.

Past: name a significant moment in your career in Dance Music – and why is that?

I was having one of those moments where I was doubting myself.  A friend of mine said to me something along the lines of “It doesn’t matter how you begin or finish. There’s no right or wrong way to do music. You just do it. You will have your own journey as has and will everyone before and after you”. There are a lot of moments (and I still have them now) where something might happen or be said and it makes you doubt yourself. But having those words in my head and believing in my own individual path is what pulls me back in line whenever I get off track.

Present: what do you think is trending today in music, clubs and festivals?

There is a huge shift musically across continents and generations. The biggest shift that I have noticed across continents and generations is that there is this increased burning curiosity for people to seek out something new, to be part of something fresh and also unique. I feel like music from  the underground (for lack of a better word) is really making headway because of this.

Future: where is industry heading in the years to come?

Because the younger generations are becoming more curious and wanting to be part of something unique, this is opening the flood gates for increased exposure and general consumption of music in our industry.  And this means growth of the industry.  For me, the more the merrier. It is a great thing what is happening in our scene.

Matt de Plessis @ Dance Music 101

Matt de Plessis is Get Physical’s A&R manager in Berlin. He also manages Artists such as Marc Houle (Items & Things), Jazzuelle (Get Physical), Stephan Hinz (Second State) and he has run labels for Artists such as Chris Liebing (CLR), Nicole Moudaber (Mood), Groove Armada (Pack Up And Dance). His passion of Electronic Music dates from early 90’s and took him on a journey from Paris to New-York, Barcelona, London, Berlin and Rio de Janeiro.

- Life: when was the moment you figured out that Dance Music was meant to you?

It was back in 1984, I was 8 years old and I was dancing at my parents living room to bronski beat - small town boy as I got the 7inch record as a birthday present. I use to  play it again and again every day at any time of the day and dancing in front of my parents hi fi stereo system.

Laugh: when was the last time you had real fun?

Very hard to pick a moment! I usually try to laugh as much as possible on a daily basis, i can mostly turn anything into a joke if life gives me enough time. I had a real fun time in Rio during the last Rio Music Conference with my partners in crime Leo Janeiro and Roland Leesker… I think we have rinsed a lot of running punch line jokes that we have made up together and this was going on for days… Hilarious!

- Love: name the one thing you love more than anything – and why is that?

The Sun cause everybody loves the sunshine!

Hip-hop and house music cause it’s the love of my life.

The rest is pretty much personal for now.

- Past: name a significant moment in your career in Dance Music – and why is that?

I think it’s a long endless moment that has started 15 years ago when I’ve first started to work as a pro with my music heroes such as Funk D’void, Groove Armada, M.A.N.D.Y., Chris Liebing and my beloved Get Physical Family.

Present: what do you think that is trending today in music, clubs and festivals?

I will use my joker here and would simply quote  Antoine Lavoisier, French  chemist:

“Nothing is lost, nothing is created, everything is transformed."

Future: where is industry heading in the years to come?

I think industry is going to have to deal with more dematerialization when it comes to music itself as a media, especially with streaming, I think it will hit the djs, the festival and clubs’s dj booths very soon at some point. When that time will come we better make sure to learn how to rematerialize our Music and to celebrate it properly during parties and Share The Fun as chicago's pioneer Larry Heard says ‘Can You Feel it’.

Luis Estrada @ Dance Music 101

Luis Estrada is the Managing Director of Aftercluv, Universal Music Latin America’s dance entertainment division. Aftercluv is a 360 platform encompassing a record label, management and booking services, brand partnerships, media and event concepts. Based in the US, he heads operations in  9 countries and 12 cities, including Los Angeles, Miami, Mexico City, Bogota, Buenos Aires, Rio de Janeiro and Madrid. In only two years Aftercluv is the leader in Iberoamerica with songs accumulating over 1 billion streams, a roster of over 15 artists with management and booking rights, 5 radio shows, 1 terrestrial FM station, 3 TV shows, the #1 edm online vertical and involvement in 3 festivals and brand partnerships with leading global brands.

Estrada has been with Universal Music since 2001, when he launched the New Trends Division in the Mexico office. Since then, he has had a range of roles including Marketing Director and in 2008 General Manager of Universal Music Latino. He subsequently took on additional GM responsibility, firstly for the Machete Music label in 2010 and then Capitol Latin in 2013. Throughout his time at Universal he has consistently developed new talent and worked closely with the most important artists on Universal Music Latin America’s roster on both a strategic and creative level, helping them achieve historic records in the charts such as Enrique Iglesias’ “Bailando” with 41 weeks in the #1 and J Balvin’s “Ginza” with 22 weeks in the #1 Hot Latin Songs Billboard chart, among many others. He also led the launch strategy for Aftercluv in 2015. Estrada holds an MBA from the University of Southern California and a degree in Marketing from Tecnológico de Monterrey. He lives in Los Angeles, is married and has two children.

- Life: when was the moment you figured out that Dance Music was meant to you?

Though my background as a musician started in rock, I had many friends in the early 90s that were both doing electronic music and attending raves, so I was really curious about those never ending parties with “smart drinks”, the first time I attended a techno rave in 1992, I was hooked with the hypnotism of the beats and the idea of being able to “dance with myself” and without caring about the rest of the world…

- Laugh: when was the last time you had real fun? Last Friday in my weekly date with my wife…we share a bottle of wine, charcuterie and we talk and reflect on the weekly happenings, talk about our greatest love of all: our family, she and I, our kids, our parents, brothers, sisters…

- Love: name the one thing you love more than anything – and why is that?

God and my family. It’s all about him and them.

- Past: name a significant moment in your career in Dance Music – and why is that?

We recently hosted (March 17^th and 18^th) The Social Festival in both Mexico and Colombia, it is the #1 boutique house and techno festival in the UK but it was relatively unknown internationally…we worked really hard and were able to make it a great success in its first editions in Latin America, which happened on the same two days in two different cities, it was a huge challenge…

- Present: what do you think that is trending today in music, clubs and festivals?

Music is living the ultimate era of fusion and incorporating folk and ethnic sounds in pop, dance is pop and pop is dance, dance music producers compete with the greatest artists in the world right now, dance is mainstream but that also opens the door for underground sounds to be relevant again…clubs are taking less risks, they do more educated decisions, use more data and social media, regardless of many challenges, such as economic instability and local regulations festivals are growing into emerging markets in both Latin America and Asia, there’s a continuous search for new concepts/experiences that can engage with the consumers in the different demographics, this opens an opportunity for more underground events as techno and house lovers want to live a more exclusive experience…the importance of Los Angeles in dance music is huge, it’s the epicenter of the industry and that’s amazing…

- Future: where is industry heading in the years to come?

Consistent but slow growth in general the industry will definitely have better years than 2001 to 2015, Latin America and Asia will both have continuous growth, new DJs coming from those emerging markets creating a more diverse offer, the world understands better the importance and relevance of these markets as the region plays a key role in the economics of all sides of the business (recording, live, sponsorships, etc..), in a complex transition there will be a consolidation of streaming services in maybe three options at the most as it’s difficult for everyone to survive and for the consumers to pay attention to so many options, virtual reality playing a relevant part with exciting experience, dance music always being relevant as it will always play the part of the futuristic and innovative sounds…US and Europe will align more stylistically as globalization continues to erase artistic frontiers, we’ll see new exciting ways of discovering new talent through platforms that will help us filtering the massive amounts of new music that will continue to be created…

Kim Knight @ Dance Music 101

Kim Knight is the Managing Director of Buddy Systems, communication technology to empower the crowd at events, Founder of Crazy Bones Music - Brand and Talent Management company based in Los Angeles and Co-Founder of MALLA - a boutique fitness brand that is dedicated in building a stronger generation through music and community.

Knight is also a Board Member Electronic Music Alliance, a not for profit organization, and global membership alliance cultivating, collaborating, and celebrating social responsibility within the Electronic Dance Industry. Entrepreneur with 20 years experience in the music industry, dedicated to culture and change.

- Life: when was the moment you figured out that Dance Music was meant to you?

My first boyfriend was a DJ, his first gift to me was a mix tape (on cassette) that I couldn’t stop playing, to the point that I nearly got suspended from my catholic school for hiding my earphones under my hair in art class. I used to record all the Colin Favor shows (naughty) - then progressed into me going to raves, clubs and really getting involved in the culture. Dance music became a part of my life and the rest is history!

- Laugh: when was the last time you had real fun?

It was actually in Rio. I was attending the Rio Music Conference with my business partner and we were on the beach till late drinking Caipirinha’s and rolling in the sand listening to a bit of Loose Ends :)

- Love: name the one thing you love more than anything – and why is that?

My family, they are my strong unit that forever keeps me grounded.

- Past: name a significant moment in your career in Dance Music – and why is that?

When I worked in A&R and I realized the importance of believing in the music you work on and that you need to feed your soul, otherwise it can really kill your passion. Most of us don’t consciously choose to work in music, it’s our destiny.

- Present: what do you think that is trending today in music, clubs and festivals?

I think the big room sound may have had it’s moment as I’m noticing a resurgence in house & techno:)  I also see a lot of record labels coming up as big brands in their own right and hosting stages at festivals.

- Future: where is industry heading in the years to come?

Such a difficult question to answer but I think most people would agree streaming will continue to be the norm for music consumption.  The challenge lies in curation, there is so much music available and it’s hard to manage the quality and be able to sort through it all. 

In the days of record shops the buyers would control what was sold in the shops, but with the distribution models of today anyone can upload music. Don’t get me wrong I am not against people being independent and sharing their work, but I know I am finding it more and more hard to go through all the tracks that are not for me. Most of us industry rely on promo lists, but what happens to the regular consumer?

How are they going to be influenced and find new music? Top playlists will become the new charts and ultimately the barometer for success. 

However on the flip side with the current platform that is available today most talent will realise that they can achieve just as much fame by releasing their own music.

Kristen Agee @ Dance Music 101

Kristen Agee - a classically trained violinist, bassist and sound engineer who resides in Los Angeles - is the CEO and founder of 411 Music Group, a company that provides synchronization licensing, publishing, administration and digital distribution for artists and composers. Agee secures global partnerships for 411 and oversees creative and strategic business development. Three years after starting 411, The Coca-Cola Company featured Agee in a Q&A with the head of global music marketing, Joe Belliotti. 
Read the full Coca-Cola interview at: Coca-Cola Unbottled

- Life: when was the moment you figured out that Dance Music was meant for you?

I went to raves and listened to Drum and Bass albums back in high school. I have a diverse musical background, so I’ve always been interested in multiple genres. I started playing drums at the age of 7, then guitar at 9, then violin at the age of 11, which is really what led me on a path of music. When I moved to LA at 18, I went to sound engineering school, learned to record and then picked up the bass guitar. Growing up, I listened to Classical, Punk Rock, Classic Rock, Alt Rock, some Jazz, Pop and Electronic. I expanded my horizons more when I started writing and working in synchronization and became more entrenched in the electronic music scene as I learned about recording and programming.

- Laugh: when was the last time you had real fun?

I have a lot of fun strategizing and talking about music. Being totally honest, coming to Brazil for RMC was a definite highlight of the year. I connected with a lot of producers, composers and fellow music publishers and record labels. Talking about music and hearing artists from all over the globe is educational for me and provides a more comprehensive perspective on the industry as a whole.

- Love: name the one thing you love more than anything – and why is that?

Obvious answer: Music….and my dogs….and my friends and family, not necessarily in that order ;)

- Past: name a significant moment in your career in Dance Music – and why is that?

I didn’t have a career in Dance Music until I started 411 Music Group and signed DJs. When I was writing in the studio more, I used to watch various tutorials from my favorite DJs explaining how to create sounds in different programs like Pro-Tools and Ableton and learned how to use various plug-ins.  I always thought these producers are always going to be better at this than me, so I started curating music and repping artists instead. Artist-wise, I remember seeing Concord Dawn in LA back in 2006 and then Benga and Pendulum play at the Melkweg in Amsterdam in 2010. Those shows sort of took me down the EDM/Drum & Bass rabbit hole a bit.

- Present: what do you think is trending today in music, clubs and festivals?

A lot of mainstream artists are borrowing beats and synth sounds from the electronic music scene. It’s different in every territory, but a lot of the electronic music trends start outside of the states and then slowly trickle over. The electronic music scene heavily influences a lot of the US hits. It’s impressive to hear each culture bring something new to the table in whatever music is being created. For example, hearing the Brazilian influences in the electronic music while I was there was really cool. The mixing of cultures and blurring of genres allows for more creative portals to open and possibly have another genre or new artists emerge. 

- Future: where is industry heading in the years to come?

We’ve been moving towards digital for a long time now. That will continue. Creatively, I think we’re in for a shakeup. People can find and listen to whatever they want. So, it’s going to take some serious creativity and good songwriting to break away from the noise and grab people’s attention. I’m looking forward to hearing what that sounds like. 

Chiara Belolo @ Dance Music 101

Chiara Belolo, 28, started her career in electronic music in 2009, when she got a job as Business affairs at Sirup Music, EDX’s entertainment company. She experienced artist and event management, music publishing all while touring the world with renowned DJs. Currently Chiara is the in charge of the international development at Scorpio Music - www.scorpiomusic.fr -, an independent record label based in Paris founded in 1976 by Henri Belolo.

-Life: when was the moment you figured out that Dance Music was meant to you?

Probably when I figured that being a lawyer was not for me ;-)

I must have been 19 years old, and I was going out a lot when I got my first “weekend job” opportunity as a Tour Manager in Switzerland for famous DJs. Since then I have been enjoying all the travel involved with my job.

- Laugh: when was the last time you had real fun?

I have fun all the time! It’s really important to appreciate life’s little things and not take anything seriously. Especially in a stressed hyperconnected world where you receive so many e-mails daily…just laugh it off!

- Love: name the one thing you love more than anything – and why is that?

The one thing I love more than anything is my family. It’s really important to keep balance in life and family allows me to reach that. And I love that my family is involved in my career as well. My son attended his first IMS in Ibiza when he wasn’t even 1, and last year at just 2 years old he rocked his first ADE in Amsterdam :) Also, working for an independent family run record label kinda puts together my two passions, family and music. I am very lucky!

- Past: name a significant moment in your career in Dance Music – and why is that?

I am still young, however I have had a few significative moments every time I got a new job. All the experiences I have had helped me being the person I am today. My first real job was at Sirup Music (Sirup runs Pinkstar Records among other labels). Working side by side daily with EDX, who owns it, taught me so much! Then the day my husband offered me a job position at Scorpio Music - after being a full-time mom for a while - was a challenge I welcomed gladly. Not only are we able to work together without fighting, but we also have stuff to talk about at night because we take care of different sides of the business.

- Present: what do you think that is trending today in music, clubs and festivals?

Today there are so many songs released that use samples from past HITs, but I appreciate artists that take risks musically and get successful on their own ideas. I am a huge fan of Major Lazer since 2008 when I first saw them live in Paris…and we just signed this new artist Willy William at Scorpio who also has this total different touch to his music, it’s super catchy!

- Future: where is industry heading in the years to come?

The fun thing about music is that nobody can really tell where it’s going to go for sure. I wish I could, then I could be the most successful A&R in the world haha. Jokes aside, I believe we will have some revival…I heard disco is coming back! Let’s see.
Aside that I hope that we will have more meaningful lyrics. Through music you can reach so many people, I would love some important or educating messages to be thrown out there for the youth…

I am also a huge underground techno fan at heart, and I am glad that the scene is growing so much and hopefully will continue so. I mean, look at what Warung has become in Brazil. Everyone is talking about it all over the world!

Isaac Gibson @ Dance Music 101

Isaac Gibson is a Northern Irish, award-winning producer, songwriter and sound designer. He is commonly known for making up half of electronic duo i’klektrik. He recently won the highly renowned ‘Demolition’ producer’s competition with his track ‘Dusk’ at the Amsterdam Dance Event 2016. The judges included Don Diablo, Kölsch, Eats Everything and Dave Clarke. Isaac’s electronic productions are hard hitting, however, feature a mix of organic and raw elements making his music stand out against other producers. He produces a wide range of genres including tech house, techno and progressive house.

- Life: when was the moment you figured out that Dance Music was meant to you?

My first actual experience with dance music was when I was 12/13 years old. I was looking through YouTube and happened to come across the song, ''Bromance'' by Tim Berg (Better known as Avicii these days). It's hard to put into words just how euphoric and amazing that song made me feel upon first listening to it, (I'm actually listening to it now as I type this!). After begging my parents to buy me some music production software, I began to create dance music. Whether it be day or night, producing dance music was all I could do or think about. The moment I realised that Dance music was meant for me was the time that I first played a track of mine to my brother Ethan. I had told him prior to listening to it that it was ''Avicii's latest track'' and he was eager to hear it. I wanted to get an unbiased reaction from him because I didn't want him to lie and say that he liked it just cause he was my brother, hence why I said it was made by Avicii. Even though my style of music production has changed dramatically since then, seeing my brother's unbiased reaction and smile to my music confirmed to me that Dance Music was meant for me.

- Laugh: when was the last time you had real fun?

That's an easy one. I recently got the opportunity to DJ on top of a roof overlooking the mountains of Brazil during the Rio Music Conference 2017. I was more nervous than I usually would be. This was due to the fact that I was in a foreign country completely on my own, where not that many people can speak English, (My Portuguese wasn't exactly terrific either). I was afraid that the crowd would hate my music and that I would essentially be booed off. I walked onto the stage, took my shoes off, (A pre-set ritual I do every time I play - inspired by Fatboy Slim), and started playing my music to a rooftop full of people. Watching the people smile and dance to my music in such a beautiful, but a slightly odd location for a gig, calmed me down instantly, and my nerves went straight away. From that point on, I had a lot of fun playing my music, interacting with the crowd and dancing. I really lived in that moment. It's events like these that confirm to me that I'm living the dream and doing what I love, and I'm extremely grateful for that...

- Love: name the one thing you love more than anything – and why is that?

My answer is rather predictable but it has to be... Music. There's nothing in this world that is as powerful and strong as music itself. It has the ability to make people laugh, cry, smile and recall memories pertaining to their life - Well, at least for me it does! I don't know what I would do without it. People today are far too disposable with music and move on from one thing to the next very quickly which I find quite sad. I'm able to look back at Music that I loved 10 years and still listen to it as if I'm hearing it for the first time - along with doing so come the memories that I made during that time. For these reasons, this is why I love music more than anything. When I finish this interview, I'm going to light the fire, sit down with a book and stick on some old vinyl from the Ink Spots - Nothing beats it!

- Past: name a significant moment in your career in Dance Music – and why is that?

Two very significative moments in my dance music career actually happened on the same day. I was attending the Amsterdam Dance Event (ADE) last year and for those of you that don't know, the Saturday of the conference is called ADE Next, and it is dedicated to helping young and upcoming producers. Throughout the day I was attending the talks and workshops, but when I went for lunch in the Felix Meritis, (the building that the conference is held in), I happened to spot the legendary House Music producer, Marshall Jefferson just sitting in the corner. I plucked up the courage, went over to him and asked if he had the time to listen to some of my music for 5 minutes. He ended up spending over half an hour with me listening, (and dancing at several points in a room full of people), to my music along with talking about future collaborations and projects we could work on. It was an incredibly surreal experience. As if that day couldn't get any better, I then went on to win the highly renowned Demolition producer's competition that closes out the conference each year with my electronic duo/alias, 'iklektrik'. The judges, (Dave Clarke, Eats Everything, Kölsch, Marcel Fengler & Mason) choose tracks from the audience, give feedback and pick an overall winner - which happened to be me this year! I ended up gaining some incredible contacts and winning some amazing prizes, but what was even more worth it for me was hearing the extremely positive feedback about my music from some of the industry's leading professionals. It was such a confidence booster that proved to a perfectionist like myself that my music was to a very high standard. These were both incredibly significant moments in my career that just so happened to occur on the same day!

- Present: what do you think that is trending today in music, clubs and festivals?

You might find this quite surprising, but I myself am not a big club-goer. I prefer to be the guy behind the table playing music to a room full of people opposed to actually being out in the crowd - so it would not be entirely fair for me to comment on today's club culture. From a DJ's perspective, I can tell that festivals, clubs and artists themselves are becoming a lot more brand-orientated. I'm not saying that this is particularly a bad thing but it seems to be that nowadays, less focus is on the music and more so on the event itself - even in small clubs & festivals. It's cool to see all of these elaborate stage set-ups and the amazing pyrotechnics that come along with it that the audience can then record with their phones and upload to their social media pages, (I would be lying if I said that I didn't also do this). People focus less on the music that's right in front of them and more of the impression they can have on social media. This is why I appreciate clubs like the Berghain in Berlin. With a strict no phones/photo policy, you are free to be who you want in there. You can go and listen to amazing techno music from some fantastic artists, dance and not be judged for who you are and what you are doing - This is something I feel clubs and festivals nowaday lack...But at the same time, I also enjoy both sides and appreciate the current trends of today.

- Future: where is industry heading in the years to come?

I prefer to live in the moment opposed to looking too far into the future. I try not to worry about where the industry is heading because ultimately, I can't change the outcome, and worrying about these inevitable changes will only do me more harm than good. Instead, I'll just continue doing what I love - and that is to create amazing music, for amazing people. I know if I do this then I'll be prepared for however the industry is heading in the years to come!

Gemma Cocker @ Dance Music 101

Gemma Cocker is the founder and CEO of TAP, a cutting edge company that delivers event technology solutions including tracking technology, which can streamline production, decrease operations requirements, and provide key points of data to improve the overall event experience.

- Life: when was the moment you figured out that Dance Music was meant to you?

Both music and dance have been such a big part of my life and environment since I was a child. When that happens from such a young age, it makes sense that it becomes an important part of your life as a “grown up” too ;)

- Laugh: when was the last time you had real fun?

Yesterday! My friend got a new puppy - so fun and funny! :)

- Love: name the one thing you love more than anything – and why is that?

An individual’s true spirit. I say that because a person’s true spirit generally only shows itself when that person is in alignment with their own right path - whatever that might be! When that happens, it doesn’t matter who the person is in relation to you, where they’re from, or what it is they’re doing - their spirit can’t help but rub off on you and it’s an absolute joy and inspiration to be around.

- Past: name a significant moment in your career in Dance Music – and why is that?

I would consider myself to be more across the wider Events industry as opposed to Dance Music alone, but building my company TAP is obviously a significant moment - and every day we continue to build!

- Present: what do you think that is trending today in music, clubs and festivals?

I think that people are starting to realize that the culture of music and clubs and festivals doesn’t have to end once the event is over. I think we’re going to see more and more event brands allowing their attendees to continue to live and breathe their event culture day to day.

- Future: where is industry heading in the years to come?

I believe the industry is ready for some innovation and technology is a great example of how we can leverage a different channel to enjoy and communicate through Dance Music. One thing for sure is that the culture of Dance Music is here to stay!

Tom Keil @ Dance Music 101

Tom Keil is the General Manager of Ultra Music Europe since 2013 and before that he was with Universal Music Group in Germany as an A&R Consultant for 3 years.

Life: when was the moment you figured out that Dance Music was meant to you?
It may sound absolute stereotype cliché, but it was when i heard something from Kraftwerk for the first time as a kid - i got infected by electronic music.

Laugh: when was the last time you had real fun?
Every day with my kids.

Love: name the one thing you love more than anything – and why is that?
My kids.

Past: name a significant moment in your career in Dance Music – and why is that?
When Patrick Moxey asked me to become General Manager/Head of A&R for Ultra Music in 2013.

Present: what do you think that is trending today in music, clubs and festivals?
Electronic music is as big as never before and will stay as a genre like Rock, Pop, R&B.

Future: where is industry heading in the years to come?
Harder, Better, Faster, Stronger.

Danny Whittle @ Dance Music 101

Danny Whittle is a founding partner - along with Pete Tong and Ben Turner - of IMS, the annual International Music Summit business conference and will continue to be actively involved in IMS going forward. Whittle also served for over twelve years as the “brand director” of Pacha. Under him, Pacha experienced exponential growth and became one of the leading lights of the worldwide electronic music movement and incubator for the careers of some of the biggest stars of the international EDM galaxy.

- Life: when was the moment you figured out that Dance Music was meant to you?
Probably when I was around 15 years old, I was massively into Motown and Jass Funk, so I have just grown up with dance music and watched it morph into electronica.

- Laugh: when was the last time you had real fun?
Space closing this summer was just epic for me, it really reminded me of what space was about: great music and people with genuine smiles and having fun. It's so amazing being in a club where you feel you know everyone.

- Love: name the one thing you love more than anything – and why is that?
My wife and son… Family

- Past: name a significant moment in your career in Dance Music – and why is that?
When I put on the millennium event on Bondi Beach Australia for 20,000 people with Carl Cox. Because I will only experience one millennium and that was an amazing way to do it, up to that point the New Year’s Eve events on Bondi only had 800 people so 20,000 was pretty spectacular.

- Present: what do you think that is trending today in music, clubs and festivals?
I really love the crossover between live and electronic sound like The XX and London Grammar.

- Future: where is industry heading in the years to come?
It will keep moving forward because one thing is for sure: since the beginning of time to the end of time, people will always want to dance.

Ralf Kollmann @ Dance Music 101

Ralf Kollmann is the founder and Managing Director Mobilee Records from Berlin and which he have formed in partnership with Anja Schneider. Under Kollmann’s guidance, Mobilee records have risen through the ranks since 2005 to become one of the brightest stars in Berlin’s glittering galaxy of electronic music labels. Since 2015 Ralf serves on the Executive Board of the AFEM (Association For Electronic Music) representing the Rights Holder Section.

Life: when was the moment you figured out that Dance Music was meant for you?

It was 1992 in the legendary OMEN club in Frankfurt where Sven Väth introduced Techno to his crowd.

Within half a year he turned the whole music style in his sets upside down. What started a year before as my clubbing introduction with the so called Eurodance sound from the likes of Dr. Alban´s „Hello Africa" or Rozalla´s „Everybody´s Free“ ended up in 1992 with a PLUS 8 label night of pure Detroit Techno featuring Dan Bell, Richie Hawtin, John Aquaviva as Cybersonik and Speedy J live performing “Pull Over“ and modulating this track over 20 minutes or maybe longer. I had an enlightenment on the dancefloor and knew this is my music and i embraced the whole lifestyle around it. Since then i consumed every magazine covering electronic music from first to last page and started to spend lots of money on Vinyl.

Laugh: when was the last time you had real fun?

My girlfriend always makes me laugh. That's a lot of fun in my life all the time. Some extreme fun I had at a Sake tasting in the Tulum DJungle during BPM last year with a very special crowd coming together. And another highlight with much laughter was the kick off of our Mobilee rooftop summer season in Barcelona at the beautiful Hotel Silken Diagonal on May 1st. An endless day and night. We created enough jokes to smile for a whole year. As with everything it´s about the right people coming together at the right time creating something special. The basic ingredients for a good party as well!

Love: name the one thing you love more than anything – and why is that?

A pretty classic and general thing: Freedom. Freedom translates to a liberal lifestyle and includes tolerance, being open for new ideas, experiences and change.

Especially in our actual global environment with a clash of cultures and religions, this very original achievement of enlightenment in our part of the world becomes very important again and shouldn’t be taken for granted. The Dance Music culture in its origin represents these values in a great way.

Past: name a significant moment in your career in Dance Music – and why is that?

There were obviously a lot, but one recent significant moment was when i realized that i gathered enough experience in a specific field that i was able to share this knowledge, insights and ideas with the next generation. My engagement with the Association For Electronic Music (AFEM), a global platform for all things related to the dance music movement, is one place where this is happening.  We need to develop and move things further in the right directions and make sure our movement stays healthy, successful and creative. Conferences and panels are an important way to discuss actual matters, educate, expand your network and make business.

Present: what do you think that is trending today in music, clubs and festivals?

So many things changed again in the past few years, especially in the festival and booking segment. It all became bigger, mainstream, lots of money involved with all its positive and negative effects. At the same time i see the rise of boutique events, underground labels, new young producer talents developing new styles and breaking up the classic genre definitions. I am happy to see that the dance music culture re-inventing itself from time to time. After the challenges we faced through the switch from vinyl to digital to streaming and the need for music labels to diversify and find new revenue streams by turning into booking agencies or event brands, taking care of publishing or artist management to keep the business running it looks like the 360° model is splitting into specialized businesses again. There is definitely a little bubble out there that might burst at one point, but our structures are well prepared for a cleansing process if it comes.

Future: where is industry heading in the years to come?

The globalization of dance music is marching on, the professionalism of our business structures is improving. I feel a strong connection between rave culture and social-/political change. The DJ-Culture is more diverse than ever, Live artists developing bigger and more complex shows and play a bigger role again in club and festival bookings. The media landscape covering electronic music is stronger than ever in print, online and livestreaming. Curation becomes more important again in all segments of our industry. After a decade of mediocracy and a transformation from analog to digital production environments, it looks like the new producer generation knows how to play their instruments and be creative beyond preset sound banks. I see a lot of great club and festival concepts popping up with the potential of becoming the next Berghain or Tomorrowland in the next ten years.

On another note clubs and festivals worldwide pay considerable sums of money to Performing Right Organizations for licenses to play music. We are challenged to change the flow of revenue streams and establish better and accurate systems. AFEM is working with global Performing and Neighbouring Rights Organizations to move approximately $160M of royalty distributions resulting from consumption of electronic music at festivals and in clubs to ‘pay per play’ using Music Recognition Technology. The campaign is making huge progress in establishing technology at music venues to secure a fair compensation to the artists whose music actually gets played. Still a lot work to do before getting a perfect system. Furthermore artists and rights holders need to push the streaming industry towards subscribed services only. A better royalty flow and distribution to artists and music labels will boost the whole music culture eco system, creativity and innovation. Exciting times ahead!

Monique Dardenne @ Dance Music 101

Monique Dardenne is a cultural producer who has been working as an artist manager for over 10 years. She was the label manager for music platform Skol Music and director of English webtv Boiler Room in Brazil, besides having her own artist management company, MD/Agency and recently launched the Music Platform Women’s Music Event.

- Life: when was the moment you figured out that Dance Music was meant to you?
Dance Music is part of my life since I Born. My father and my uncle were DJs at 80’s and 90’s. The vinyls, culture of DJs and equipment is part of my life since always.

- Laugh: when was the last time you had real fun?
At Kompakt’s Party - ADE 2016. I had a lot of fun with Agoria, Michael Mayer and his crew dancing at Laurent Garnier’s set.

- Love: name the one thing you love more than anything – and why is that?
My Daughter Maria Luiza. Do I really have to explain why? Lol

- Past: name a significant moment in your career in Dance Music – and why is that?
When I started run Boiler Room in Brazil in 2013 challenged me to learn things and find solutions that I never thought I was going to work.  What would be the best technology to make the connection not fall during the programs and that I could use in places of difficult access without worrying (Favela do Vidigal / Rio de Janeiro, In front of the Black River / Manaus, inside a Fort / Recife ).

Other moment that was before that, when I started to make tours for big international artists in my agency.

- Present: what do you think that is trending today in music, clubs and festivals?
The importance of role, space and the value of women's work in the music industry.

- Future: where is industry heading in the years to come?
The Industry has the big role to create new forms of entertainment, generate formal jobs,  disseminate music in an increasingly democratic way, make the market more and more professional and fair for all the people who works (not just the artists) or is just enjoying.

Nick Stevenson @ Dance Music 101

Nick Stevenson is Mixmag's Managing Director. He has overseen the growth of the world's biggest dance music media brand from a UK print magazine to a global network of digital, video and events offices that speaks to 5m dance music fans every week.

Life: when was the moment you figured out that Dance Music was meant for you?
Sneaking into a club in Dorset with a fake ID aged 15. I heard Underworld 'Born Slippy' on a packed dance-floor and have never looked back. That was over 20 years ago.

Laugh: when was the last time you had real fun?
New Year’s Eve was a few days ago and I ended up in some old boozer in Hoxton at a party called 'No Dickheads Allowed'. I'm just glad I got in! The DJs were playing silly stuff all night, from UKG to DJ Jean, so it was more of a laugh than some black T-shirted, heads-down, techno affair.

Love: name the one thing you love more than anything – and why is that?
Working at Mixmag is the thing I love more than anything. Every day we find new music, new events and inspire people globally to do the same. We have an incredible team, not just in our London office where Im based, but around the world. I'm very privileged to wake up every morning and do something I love, with inspiring people in an industry built on passion and excitement.

Past: name a significant moment in your career in Dance Music – and why is that?
I'd say getting an entire stag-do from Portsmouth into Beghain was a career high! Joking aside, I think opening our new offices in China and Korea have been real highlights for me - they are both such exciting territories - the relationships we've created and our teams in these countries will go on to inspire millions more people into discovering new music, starting their own events and getting more people onto dance floors around the world.

Present: what do you think that is trending today in music, clubs and festivals?
Music trends for 2017 are likely to be dependent on how social platforms continue to develop their own music policies and how innovations like Sonalytics (the ability to analyze music at a microscopic level, to gain fingerprints of individual sounds and stems) will be utilized.

Club trends - on a personal level I can't wait to see what happens in Ibiza this summer with the old Space venue, now Hi, and the new Space venue, formerly Privilege. Back home the reopening of Fabric is going to be a biggie.

Festival trends - the ticket touting laws could change festivals positively. I also hope to see a growth in festivals being given the power to allow drug testing as we saw twice in the UK last year. The charity The Loop is making huge strides into making drug taking safer in this respect - something that all areas of entertainment, not just dance music, should be supporting.

Future: where is industry heading in the years to come?
I'd like to see less demonizing of club culture and an acceptance of dance music as a cultural and social force for good. There are still reactionary, archaic governments in place using us as a scapegoat - just look at Argentina to see an entire country now afraid to put on big scale dance events. That must and will change in 2017.  

Lindsay Cabrera @ Dance Music 101

Lindsay Cabrera is a publicist for dance music artists and brands worldwide. She is the founder and director of the Lindsay Cabrera Public Relations company (LCPR) from Toronto, that has among its clients names such as Ellen Allien, John Acquaviva, Bestival Toronto, Sensation, Electric Island, SXM Festival, CODA, The Red Man, among many others.


Life: when was the moment you figured out that Dance Music was meant to you?

Dance music has always been a part of my life. I remember my dad taking me to buy the Dance Mix 93” CD when it came out [I was eight] - and choreographing dance routines to Real 2 Real’s “I Like To Move It” and Snap “Rhythm is A Dancer” with my little sister in front of a large mirror in our living room. I’d say that by 2010, that’s when I realized I wanted to combine my passion for dance music and my public relations skills to eventually launch LCPR and do this for a living! I can also say that I still have all the cassettes for Dance Mix 94”-98” - and there was a time when I wanted ever so badly to be on Much Music’s Electric Circus [You Canadians will know that one ;) ]

Laugh: when was the last time you had real fun?

This past August, about 10 of my closest friends and I went up to a friend’s cottage for a few days in Northern Canada. We danced under the stars, moonlight, laughed and had some really special moments. We watched the sunrise over the lake and really cherished our time together. As we disconnected from the real world, we re-connected with one another.

Love: name the one thing you love more than anything – and why is that?

My younger sister Elaine. She is the funniest person I know. The most real, down-to-earth and loving person. She really doesn’t mean to be funny- so that’s the best part. It’s genuine and raw and I love nothing more than to laugh until I cry with her.

Past: name a significant moment in your career in Dance Music – and why is that?

The last few years have been really special for me, as I continue to grow and connect with the amazing people in our industry. I’ve had the pleasure to work with teams around the world, and festivals alike. I’m grateful for the opportunities to work with Sensation, Bestival Toronto, Electric Island, SXM Festival and more. Each were magical experiences with extraordinary people behind them. Big thank you to all of you! I’m also very lucky to have a solid team by my side.

Present: what do you think that is trending today in music, clubs and festivals?

It seems as though festivals are becoming more interactive with their audiences, by creating more of an immersive experience. It’s more than just a stage and the performing artist - there’s interactive vendors, activities, themes, Fancy Dress aka Costumes, parades, wellness tents, gourmet foods and more! Bestival is certainly a festival you should be checking out both in Toronto and the UK! Destination festivals seem to be a trend at the moment as well. SXM Festival in Saint Martin is a new magical boutique festival in its second year happening this March 2017.

Future: where is industry heading in the years to come?

I think the dance music industry has a bright and interesting future. We don’t seem to be slowing down anytime soon, as the support and strength within the community is powerful. We have leaders in the industry coming together to create platforms such as The Association For Electronic Music, Nap Girls, She Said So and more. The conferences held around the world such as RMC, allow us to come together to share ideas, technology and to re-connect, leaving us inspired and motivated to do even more. I look forward to what’s next to come for everyone in the industry! I hope you all have a fantastic 2017! xx

António Afonso @ Dance Music 101

António Afonso career in dance music begun in 1988, with only 16 years old, when he became a DJ in Portugal. From that he has been present in each step the genre has evolved in his country. In the past years, Europa Agency, from which he is the founder and CEO, has also became one of the most important agencies in the land and António has also joined Green Valley Group from Brazil as its International Managing Director.

- Life: when was the moment you figured out that Dance Music was meant to you?

I've started very young in the industry, as with only 16 years I was already DJing regularly for a crowded Beach Club in Portugal. But, it was in the late 80´s with the Acid House momentum that definitely my attention was seriously caught to dance music and from there to the eternal "marriage" was a quick move. Electronic music came so strong in my life that till now I've had half a dozen successful businesses related projects and it's my daily source of inspiration. 

- Laugh: when was the last time you had real fun?

Luckily for me that I live in Brazil now I would easily say that every time I go out a have real fun! The south of Brazil where Im based (Balneario Camboriu) it's a kind of Ibiza + Miami + Dubai that mixed with the Brazilian way of life, makes it very hard to "not have real fun"! If I had to choose outside Brazil, I would say she last edition of ADE in Amsterdam was particularly crazy! Every time I go to the events at the Gashouder in that city I get serious goose bumps! What an atmosphere and what a crowd ...and what a production!! 

It's really impressive the energy levels achieved there.

- Love: name the one thing you love more than anything – and why is that?

Music! It NEVER disappoints me and it's my mood selector. I just can't imagine living without it. Of course you have the other basic needs in life: love, peace, etc, etc...but without music, life would seriously...suck!

- Past: name a significant moment in your career in Dance Music – and why is that? 

There are so many moments I could mention here, I would say that producing David Guetta´s Show (n1 DJ brand in the world) in Portugal (with my European Agency) and to represent Green Valley as its International Brand Manager (2015 nº1 club in the world) on the previous ADE edition were two moments to highlight.

- Present: what do you think that is trending today in music, clubs and festivals?

Dance Music has this ability to be always in constant mutation. From time to time the "commercial" gets stronger and the underground gets weaker and then they change positions! I´ve seen it happening and will (for sure) see it again! Festivals tend to be mass oriented so naturally the focus will be in pleasing the crowd to the most, so depending in what's "hot" or not in the market at its time of production, there is not much to risk. About clubs, it varies so much from country to country, but I would say that these would probably get smaller and more specific in reaching the niche they want to target. I believe that the club user will want something more service quality oriented if we are talking for the commercial clientele, and will expect a better sound and "decks & FX" experience if underground related. We are in 2016 and many clubs are still in the 80s, and I don't mean with a cool kitsch touch!

 - Future: where is industry heading in the years to come?

It’s all about music and entertainment, that's a fact! But, everything is happening so fast nowadays and social media made a TURBO in our lives in a way that what is cool today may be uncool tomorrow... What used to drive people for 5 years now only works for 2 or 1 or less!

I believe that new businesses will emerge and what is granted for now might not even exist in the future. Spotify for instance is replacing the traditional cherry picking song sale. Events? I would risk saying that is 10/20 years a kind of "second life V2" will make us go to experience them without leaving home... New and challenging business models are to be developed by the industry leaders.